So yeh. The future of digital interactions is moving from "how" to "what" – from specifying steps to declaring outcomes. ChatGPT Pulse proactively delivers personalized updates based on your chats, feedback, and connected apps, anticipating needs rather than waiting for commands. Similarly, Uniswap’s cross-chain intents allow users to specify the end-state of a crypto trade […]
Author: David Lockie
Tree-hugging, technology-loving, CEO of Pragmatic, music lover, husband, step dad.
Content for fun vs. content for purpose: designing for two distinct modes of consumption
My first post for the Automattic Design blog! From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters. This was one of those posts that I just woke up with and needed to get out of my […]
Content for Fun vs. Content for Purpose: Designing for Two Distinct Modes
So yeh. Let me walk you through something that’s been rattling around in my head for months: How do we design for people who switch rapidly between utility-seeking and experience-seeking modes of content consumption? This isn’t abstract design theory. It’s a practical problem affecting every digital product. From AI assistants to content platforms, we need […]
SXSW 2025: AI, Physical Intelligence, and The Beyond
So yeh. I returned to SXSW 2025 in Austin, Texas—the annual festival where film, interactive media, and music converge with technology and culture. I chose to focus on bigger stage events with mixed results. Some talks felt high-level and corporate, but others were exceptional. This post covers the key trends I observed, detailed notes from […]
Century of the super self
Recorded just after having come back from Path of Love.
Web Summit 2024: Bet More on AI
So yeh. I attended Web Summit 2024 in Lisbon, Portugal—Europe’s largest tech summit bringing together startups, investors, and technology leaders. Summary "Bet more" (on AI) is my key takeaway from this event. I was left with the clear feeling we are not being nearly aggressive or imaginative enough when it comes to AI. The standout […]