I’ve been getting a ton of DMs and pings asking me what’s going on with the WordPress/Automattic/WP Engine drama. First – a bit of history. When I ran Pragmatic (an agency specializing in WordPress), I was a loyal customer and avid fan of WP Engine. I started using their service even before they were officially […]
Category: Crypto & Web3
Farcaster Frames – WooCommerce Bounty write-up
What is Farcaster? Farcaster is a sufficiently decentralized social network built on Ethereum. It is a public social network similar to Twitter and Reddit. Users can create profiles, post “casts” and follow others. They own their accounts and relationships with other users and are free to move between different apps. Farcaster Whilst it’s nowhere near […]
Memecoins
The winning narrative of this crypto cycle so far has undoubtedly been memecoins, especially on resurgent Solana. This post attempts to explain some of what’s going on. Fair launch and the unintended second order impacts of regulation Bitcoin is often celebrated for having an immaculate conception; something that folks now say would be impossible. No […]
Web3 Present and Future – Osom Studio Interview
A 76-minute deep dive into Web3 fundamentals, the relationship between open source and open state, WordPress integration opportunities, and why digital sovereignty matters—recorded with Maciej from Osom Studio.
Leveraging NFTs for Enterprise: Brand Experiences on WordPress VIP
So yeh. By May 2023, the NFT hype cycle had peaked (2021-2022), crashed spectacularly (2022-2023), and settled into something more interesting: actual utility for enterprises. I wrote this piece for WordPress VIP about how brands could use NFTs for distinctive experiences. Not speculation, not get-rich-quick schemes – practical applications for media companies, publishers, and brands […]
Web3 & Ecommerce: Freedom to Transact
I had the chance to speak at the Payfast Ecommerce Virtual Summit in March 2023 about Web3 and ecommerce. The audience was ecommerce merchants and developers in South Africa – people running real businesses who’d heard the hype and the horror stories about crypto, and wanted to understand what (if anything) was actually useful. So […]