Content for Fun vs. Content for Purpose: Designing for Two Distinct Modes

So yeh. Let me walk you through something that’s been rattling around in my head for months: How do we design for people who switch rapidly between utility-seeking and experience-seeking modes of content consumption? This isn’t abstract design theory. It’s a practical problem affecting every digital product. From AI assistants to content platforms, we need […]

Homo digitalis

I’m a Zoologist by degree. I work in digital now but zoology (and science in general) is a philosophy and mental model that doesn’t leave you. I’m not the first person to observe that we’re undergoing a new era of techno-evolution. I’ve been wanting to write about this for a while and COVID-19 brings a […]

Customising the ‘Via’ in Tweet Button for AddThis WordPress Plugin

This one had me scratching my head for ages, and it was only some good investigation by @domsoar that found the answer, here: http://thenorthernedge.ca/blog/how-customize-addthis-for-your-website-or-blog-3559/. The answer is to use a custom button and this sort of code:   <div class=”addthis_toolbox addthis_default_style “> <a class=”addthis_button_facebook_like”></a> <a class=”addthis_button_tweet” tw:via=”YOURHANDLE” tw:related=”YOURHANDLE “></a> <a class=”addthis_button_google_plusone”></a> <a class=”addthis_counter addthis_pill_style”></a> </div> The […]