So yeh. Let me walk you through something that’s been consuming my thinking lately—something I believe will fundamentally reshape how we build, deliver, and monetize software over the next decade. The thesis: AI could disrupt software more profoundly than SaaS ever did. This isn’t just about making software development faster or adding chat interfaces to […]
Author: David Lockie
Tree-hugging, technology-loving, CEO of Pragmatic, music lover, husband, step dad.
On the A8C & WP Engine drama
I’ve been getting a ton of DMs and pings asking me what’s going on with the WordPress/Automattic/WP Engine drama. First – a bit of history. When I ran Pragmatic (an agency specializing in WordPress), I was a loyal customer and avid fan of WP Engine. I started using their service even before they were officially […]
There Is No Host: Freedom Stacks
So yeh. This is the third (and final) post in the There Is No Host series. The first post argued that hosting creates unnecessary friction. The second post explored how permissioned infrastructure has been essential to unlocking software value, but concluded that freedom must be translated into meaningful products and experiences to drive growth. This […]
There Is No Host: On Software and Freedom
So yeh. This is the second post in the There Is No Host series. The first post argued that hosting creates unnecessary friction that hinders WordPress growth. This post digs into something deeper: open source is fundamentally about freedom, but that freedom isn’t currently delivering competitive advantage. I want to explore how software and freedom […]
Digital Wallets and Digital Assets in E-commerce
So yeh. Digital wallets have evolved from simple cryptocurrency storage to comprehensive platforms managing identity, payments, and digital assets. For e-commerce merchants, understanding digital wallets is becoming essential. Understanding Digital Wallets Digital wallets are software tools that store digital equivalents of physical wallet contents—from cryptocurrencies to identity documents. They come in two primary forms: Custodial […]
Farcaster Frames – WooCommerce Bounty write-up
What is Farcaster? Farcaster is a sufficiently decentralized social network built on Ethereum. It is a public social network similar to Twitter and Reddit. Users can create profiles, post “casts” and follow others. They own their accounts and relationships with other users and are free to move between different apps. Farcaster Whilst it’s nowhere near […]