Public statement of intent to blog more
Despite working in content management, I’ve been awful at writing. This is a short post to commit myself publicly to writing more. I’m not sure what about yet, and not all of it will be public, but I want to…
David Lockie
Tree-hugging, technology-loving, CEO of Pragmatic, music lover, husband, step dad.
Web 3 & WordPress: Preparing for the next future of digital with Pragmatic’s David Lockie
The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the…
The Future of WordPress
Four key members of the WordPress community discuss what the future of WordPress holds – a panel discussion led by Ana Silva. via WordPress.tv
WordPress and Blockchain: the threats & opportunities
In this session, I will be discussing the possible applications of the blockchain, such as e-commerce payment gateways, identity management, and content monetisation. As blockchain is inherently open source, the blockchain hype cycle could also have great influence over the…
On the New Digital Economy
The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David Lockie, founder of digital agency Pragmatic. Digital agencies are preparing for the “existential challenge” to become part of the core…
4 Ways blockchain will disrupt digital marketing
My first piece on blockchain for Velocitize. Blockchain is a prominent theme of many marketing and business conferences at the moment. You have almost certainly heard of it, and perhaps you understand it a little, but are you aware of…
How Blockchain is going to disrupt Digital Marketing
David takes a look at how blockchain is starting to disrupt the digital marketing sector and show specific examples and trends. How will cryptocurrency change advertising? What can we learn about acquisition from ICOs? How does changing the fundamental economies…
Enterprise Ecommerce with WooCommerce at the center
Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing…
Brexit blues for digital agencies
A piece for Velocitize… Brexit will surely present both challenges and opportunities across the whole of both EU and UK economies. As CEO of a 50-person digital agency, it’s something that’s on my risk register as both high-likelihood and high-impact. So…
How To Grow From Freelancer To Agency Owner (WCEU)
Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my…
Why WordPress Is like Digital Glue
We’ve all made software decisions that have gone on to cost us time, frustration and money. As a business owner, I feel an overwhelming pressure to make sure that our own company uses software that helps us to be effective,…
How to Grow from Freelancer to Agency Owner (WCLDN)
Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my…