Leveraging NFTs for Enterprise: Brand Experiences on WordPress VIP

So yeh. By May 2023, the NFT hype cycle had peaked (2021-2022), crashed spectacularly (2022-2023), and settled into something more interesting: actual utility for enterprises. I wrote this piece for WordPress VIP about how brands could use NFTs for distinctive experiences. Not speculation, not get-rich-quick schemes – practical applications for media companies, publishers, and brands […]