Today I’m launching CLKT, a WordPress plugin for saving posts and media to permanent decentralized storage. The idea is simple: your content should be able to outlive your website, your hosting provider, your current stack, and whatever platform happens to be popular this year. CLKT lets WordPress publishers preserve their work on Arweave, creating permanent […]
Category: WordPress
WP Faro – Vibe-coding your way to a WooCommerce store
Today’s deck Approach 1: Claude Code + WooCommerce for Claude Three prompts. From a blank WordPress install to a working WooCommerce store, operated entirely through natural language via MCP. Prompt 1 — Install WooCommerce stack Prompt 2 — Review brand brief and plan Prompt 3 — Execute the build Approach 2: Bolt + Claude Code […]
Content for fun vs. content for purpose: designing for two distinct modes of consumption
My first post for the Automattic Design blog! From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters. This was one of those posts that I just woke up with and needed to get out of my […]
Content for Fun vs. Content for Purpose: Designing for Two Distinct Modes
So yeh. Let me walk you through something that’s been rattling around in my head for months: How do we design for people who switch rapidly between utility-seeking and experience-seeking modes of content consumption? This isn’t abstract design theory. It’s a practical problem affecting every digital product. From AI assistants to content platforms, we need […]
On the A8C & WP Engine drama
I’ve been getting a ton of DMs and pings asking me what’s going on with the WordPress/Automattic/WP Engine drama. First – a bit of history. When I ran Pragmatic (an agency specializing in WordPress), I was a loyal customer and avid fan of WP Engine. I started using their service even before they were officially […]
Farcaster Frames – WooCommerce Bounty write-up
What is Farcaster? Farcaster is a sufficiently decentralized social network built on Ethereum. It is a public social network similar to Twitter and Reddit. Users can create profiles, post “casts” and follow others. They own their accounts and relationships with other users and are free to move between different apps. Farcaster Whilst it’s nowhere near […]