I was honoured to give this talk at OSS Summit Amsterdam 2025; thanks to Automattic for the opportunity to represent the company. Tim Berners-Lee recently asked the defining question of our time: “Who Does AI Work For?” As AI systems move from our screens into our physical world—controlling our cars, homes, and cities—this question becomes […]
Content publication: Automattic
Content for fun vs. content for purpose: designing for two distinct modes of consumption
My first post for the Automattic Design blog! From AI assistants to digital platforms, how can we design for rapid mode switching in real life? Reflections about utilitarian and experiential content and why understanding both matters. This was one of those posts that I just woke up with and needed to get out of my […]