Solutions to Sustainability Misjudgements

http://www.marcgunther.com/2010/01/12/wanted-a-cultural-revolution/
http://www.guardian.co.uk/commentisfree/2010/feb/21/three-virtues-delight-liberty

Mitigating our Pre-Programmed Misjudgements

e.g. reactivity – if we’re greener when we’re watched, how do we harness that power?

Reactance – how do we release the pressures of desires? Displacement behaviours? Avoiding the perception of reduction of freedom of choice?