My first piece on blockchain for Velocitize. Blockchain is a prominent theme of many marketing and business conferences at the moment. You have almost certainly heard of it, and perhaps you understand it a little, but are you aware of the opportunities it presents? Blockchain is set to dramatically disrupt the digital marketing landscape, so […]
How Blockchain is going to disrupt Digital Marketing
David takes a look at how blockchain is starting to disrupt the digital marketing sector and show specific examples and trends. How will cryptocurrency change advertising? What can we learn about acquisition from ICOs? How does changing the fundamental economies of digital change the way people and organisations behave online?
Enterprise Ecommerce with WooCommerce at the center
Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic […]
Brexit blues for digital agencies
A piece for Velocitize… Brexit will surely present both challenges and opportunities across the whole of both EU and UK economies. As CEO of a 50-person digital agency, it’s something that’s on my risk register as both high-likelihood and high-impact. So what follows is a rundown of my thoughts and worries. Read the full article here! […]
How To Grow From Freelancer To Agency Owner (WCEU)
Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years […]
Why WordPress Is like Digital Glue
We’ve all made software decisions that have gone on to cost us time, frustration and money. As a business owner, I feel an overwhelming pressure to make sure that our own company uses software that helps us to be effective, profitable, and well-poised for the future. Where we’re using a supplier to deliver a software […]