I watched Avatar before Christmas (yes in 3D) and was totally blown away by the 3D experience and special effects. The film would have stayed with me for those reasons alone. But actually, what has stayed with me more is Cameron’s vision of Pandora. What struck me most strongly was the balance between technology and […]
Author: David Lockie
Tree-hugging, technology-loving, CEO of Pragmatic, music lover, husband, step dad.
Solutions to Sustainability Misjudgements
http://www.marcgunther.com/2010/01/12/wanted-a-cultural-revolution/http://www.guardian.co.uk/commentisfree/2010/feb/21/three-virtues-delight-liberty Mitigating our Pre-Programmed Misjudgements e.g. reactivity – if we’re greener when we’re watched, how do we harness that power? Reactance – how do we release the pressures of desires? Displacement behaviours? Avoiding the perception of reduction of freedom of choice?
Escalation of Commitment
Is this our biggest challenge?How strong is our commitment to our lifestyles?Is our commitment stronger than our desire to survive?
Homo digitalis
I’m a Zoologist by degree. I work in digital now but zoology (and science in general) is a philosophy and mental model that doesn’t leave you. I’m not the first person to observe that we’re undergoing a new era of techno-evolution. I’ve been wanting to write about this for a while and COVID-19 brings a […]
Headless WordPress and Personalization
In this episode of Velocitize Talks, David Lockie, Founder & CEO of Pragmatic, shares his insights on the future of bots, AI, blockchain and security. Pragmatic is a small virtual web agency offering digital strategy, branding and design through WordPress and open source web software. https://www.youtube.com/watch?v=S54S_oPx0KM
Personalisation and WordPress for B2B publishers
B2B publishing is now largely about digital-first experiences – whether that’s print heritage brands moving over to digital, or natively-digital publications starting up. In this two-part series we share our experience of working with WordPress and Zephr as a successful technology diptych for a number of B2B publishing brands at significant scale. My first for […]