Personalisation and WordPress for B2B publishers

B2B publishing is now largely about digital-first experiences – whether that’s print heritage brands moving over to digital, or natively-digital publications starting up. In this two-part series we share our experience of working with WordPress and Zephr as a successful technology diptych for a number of B2B publishing brands at significant scale.

My first for The Drum. Read the full article here!

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