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On the New Digital Economy

The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David Lockie, founder of digital agency Pragmatic. Digital agencies are preparing for the “existential challenge” to become part of the core…

Brexit blues for digital agencies

A piece for Velocitize… Brexit will surely present both challenges and opportunities across the whole of both EU and UK economies. As CEO of a 50-person digital agency, it’s something that’s on my risk register as both high-likelihood and high-impact. So…