Escalation of Commitment
Is this our biggest challenge?How strong is our commitment to our lifestyles?Is our commitment stronger than our desire to survive?
Is this our biggest challenge?How strong is our commitment to our lifestyles?Is our commitment stronger than our desire to survive?
I’m a Zoologist by degree. I work in digital now but zoology (and science in general) is a philosophy and mental model that doesn’t leave you. I’m not the first person to observe that we’re undergoing a new era of…

In this episode of Velocitize Talks, David Lockie, Founder & CEO of Pragmatic, shares his insights on the future of bots, AI, blockchain and security. Pragmatic is a small virtual web agency offering digital strategy, branding and design through WordPress…
B2B publishing is now largely about digital-first experiences – whether that’s print heritage brands moving over to digital, or natively-digital publications starting up. In this two-part series we share our experience of working with WordPress and Zephr as a successful…
15 x 15’s to raise £15k for my 15kth day So here’s the plan. In April, I’ll be 15,000 days old. That felt worth marking somehow. Separately, one of my goals this year is to raise some money for charity…
To help get the creative juices flowing again this year, I’m posting a photo a week over on Instagram. I’d kind of like to do this for every week of my life going back as far as I can. Let’s…
Despite working in content management, I’ve been awful at writing. This is a short post to commit myself publicly to writing more. I’m not sure what about yet, and not all of it will be public, but I want to…
The digital world is changing. Fast. The next evolution of the web and WordPress will open up all new experiences you can use to delight and surprise your audience in ways that deliever more value to the visitor and the…

Four key members of the WordPress community discuss what the future of WordPress holds – a panel discussion led by Ana Silva. via WordPress.tv
In this session, I will be discussing the possible applications of the blockchain, such as e-commerce payment gateways, identity management, and content monetisation. As blockchain is inherently open source, the blockchain hype cycle could also have great influence over the…

The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David Lockie, founder of digital agency Pragmatic. Digital agencies are preparing for the “existential challenge” to become part of the core…
My first piece on blockchain for Velocitize. Blockchain is a prominent theme of many marketing and business conferences at the moment. You have almost certainly heard of it, and perhaps you understand it a little, but are you aware of…