So yeh. In May 2018, I sat down for a video interview with Velocitize about where digital agencies and marketing strategy were heading. I was running Pragmatic at the time, watching the industry transform around us, and trying to articulate what that transformation meant. The conversation covered the convergence of marketing and business strategy, brand […]
On the New Digital Economy
The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David Lockie, founder of digital agency Pragmatic. Digital agencies are preparing for the “existential challenge” to become part of the core business strategy, instead of a marketing sideline, Lockie told Velocitize Talks.
4 Ways blockchain will disrupt digital marketing
My first piece on blockchain for Velocitize. Blockchain is a prominent theme of many marketing and business conferences at the moment. You have almost certainly heard of it, and perhaps you understand it a little, but are you aware of the opportunities it presents? Blockchain is set to dramatically disrupt the digital marketing landscape, so […]
How Blockchain is going to disrupt Digital Marketing
David takes a look at how blockchain is starting to disrupt the digital marketing sector and show specific examples and trends. How will cryptocurrency change advertising? What can we learn about acquisition from ICOs? How does changing the fundamental economies of digital change the way people and organisations behave online?
Enterprise Ecommerce with WooCommerce at the center
Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic […]
Brexit blues for digital agencies
A piece for Velocitize… Brexit will surely present both challenges and opportunities across the whole of both EU and UK economies. As CEO of a 50-person digital agency, it’s something that’s on my risk register as both high-likelihood and high-impact. So what follows is a rundown of my thoughts and worries. Read the full article here! […]