This week sees Scott Howland interview David Lockie, Founder of Pragmatic. They discuss all things Web Monetisation and key ways to maximise revenues. Solving the revenue maximisation problem Why is publishing evolving so fast User centric experiences Top 3 ways to diversify revenues Bison beer https://podtail.com/en/podcast/zephr-podcast-sessions/ep-12-david-lockie-pragmatic-web-monetisation/ Give it a listen! https://podtail.com/en/podcast/zephr-podcast-sessions/ep-12-david-lockie-pragmatic-web-monetisation/
Personalisation of WordPress with Zephr – a practical overview (part 2)
In the first part of this two-part series, we considered the success of WordPress as a publishing platform, the benefits of choosing a best-of-breed architecture over a monolith, and we introduced Zephr as an identity and user journey orchestration platform that can be layered over WordPress to deliver immediate business value for B2B publishers. In […]
Nine ways to make WordPress better with AI
When we think about AI, it’s hard to tell hype from genuine utility. In reality, AI is a bundle of over 25 different technologies, ranging from the ‘everyday’ to the cutting edge.This talk uses the blade of WordPress to slice through the hype and focus on practical, achievable ways to start leveraging AI technologies into […]
Nine Ways to Make WordPress Better With AI
I gave a talk at WordCamp Europe 2020 (online, because pandemic) about something that felt simultaneously overhyped and underutilized: Artificial Intelligence in WordPress. This was June 2020. Pre-ChatGPT. Pre-LLM explosion. Pre-"AI will replace all programmers" discourse. The AI landscape was very different – lots of narrow, specialized tools rather than one general-purpose assistant. The challenge: […]
What We All Want: Sustainable Technology
I watched Avatar before Christmas (yes in 3D) and was totally blown away by the 3D experience and special effects. The film would have stayed with me for those reasons alone. But actually, what has stayed with me more is Cameron’s vision of Pandora. What struck me most strongly was the balance between technology and […]
Solutions to Sustainability Misjudgements
http://www.marcgunther.com/2010/01/12/wanted-a-cultural-revolution/http://www.guardian.co.uk/commentisfree/2010/feb/21/three-virtues-delight-liberty Mitigating our Pre-Programmed Misjudgements e.g. reactivity – if we’re greener when we’re watched, how do we harness that power? Reactance – how do we release the pressures of desires? Displacement behaviours? Avoiding the perception of reduction of freedom of choice?