In the first part of this two-part series, we considered the success of WordPress as a publishing platform, the benefits of choosing a best-of-breed architecture over a monolith, and we introduced Zephr as an identity and user journey orchestration platform that can be layered over WordPress to deliver immediate business value for B2B publishers. In […]
Category: Guest posts
Personalisation and WordPress for B2B publishers
B2B publishing is now largely about digital-first experiences – whether that’s print heritage brands moving over to digital, or natively-digital publications starting up. In this two-part series we share our experience of working with WordPress and Zephr as a successful technology diptych for a number of B2B publishing brands at significant scale. My first for […]
4 Ways blockchain will disrupt digital marketing
My first piece on blockchain for Velocitize. Blockchain is a prominent theme of many marketing and business conferences at the moment. You have almost certainly heard of it, and perhaps you understand it a little, but are you aware of the opportunities it presents? Blockchain is set to dramatically disrupt the digital marketing landscape, so […]
Brexit blues for digital agencies
A piece for Velocitize… Brexit will surely present both challenges and opportunities across the whole of both EU and UK economies. As CEO of a 50-person digital agency, it’s something that’s on my risk register as both high-likelihood and high-impact. So what follows is a rundown of my thoughts and worries. Read the full article here! […]
Why WordPress Is like Digital Glue
We’ve all made software decisions that have gone on to cost us time, frustration and money. As a business owner, I feel an overwhelming pressure to make sure that our own company uses software that helps us to be effective, profitable, and well-poised for the future. Where we’re using a supplier to deliver a software […]
SQL Server: Using Parameters and Local Variables
I was trying to get a stored procedure in SQL Server to run using a mixture of parameters passed from an ASP.NET page and a local variable which I wanted to declare in order to modify one of the parameters received. I couldn’t figure out where to put the local variable in relation to the […]