Tag CSR

Google or Tea? Introducing the Carbon:Value Ratio

I’m not even sure this is worth blogging it seems so obvious. I guess the thing that crystallised this concept in my mind was that whole two-Google-searches-is-the-energy-equivalent-of-boiling-a-kettle nonsense, precipitated by a journalist from The Times doing some bad research and…

Using Carbon for Competitive Advantage

The Good, The Bad and The Ugly As the topic of carbon emissions continues to become more and more visible on the public stage, it’s inevitable that it will feature increasingly in various marketing activities. A story on the LowCarbonEconomy.com…