In this session, I will be discussing the possible applications of the blockchain, such as e-commerce payment gateways, identity management, and content monetisation. As blockchain is inherently open source, the blockchain hype cycle could also have great influence over the popularity of WordPress. And so, in addition to exploring the big questions surrounding security and […]
Category: WordPress
On the New Digital Economy
The drive for purpose among brands is bringing marketing and consulting closer together, especially in the digital arena, said David Lockie, founder of digital agency Pragmatic. Digital agencies are preparing for the “existential challenge” to become part of the core business strategy, instead of a marketing sideline, Lockie told Velocitize Talks.
How Blockchain is going to disrupt Digital Marketing
David takes a look at how blockchain is starting to disrupt the digital marketing sector and show specific examples and trends. How will cryptocurrency change advertising? What can we learn about acquisition from ICOs? How does changing the fundamental economies of digital change the way people and organisations behave online?
Enterprise Ecommerce with WooCommerce at the center
Enterprise ecommerce is polarising. Option 1 is to choose a platform like Adobe or Salesforce, pay your license fees and hope you can drive the platform better than your competitors. Option 2 is to build your own platform by choosing best-of-breed components and services. This talk will run through a case study of how Pragmatic […]
How To Grow From Freelancer To Agency Owner (WCEU)
Taking that first step from working as a freelancer to making your first hire and becoming an agency is an exciting but daunting step. In this talk I will explain how I accidentally started an agency and strategically grew my WordPress specialist agency from myself to over 40 people over the course of 5 years […]
Why WordPress Is like Digital Glue
We’ve all made software decisions that have gone on to cost us time, frustration and money. As a business owner, I feel an overwhelming pressure to make sure that our own company uses software that helps us to be effective, profitable, and well-poised for the future. Where we’re using a supplier to deliver a software […]